Creative Haze - Jennifer Maddock
Jennifer Maddock is a designer/illustrator based in the North of England. Here we find out about her creative process and experience of working as a designer.
F&A: How do you approach your artwork and what inspires you?
JM: With my handmade and illustration work I tend to start off with a really specific image or feeling in my head which I want to capture, from something I’ve seen or a connection I’ve made between two experiences. An idea will form in my head and that’s what I want to convey, so I start off with a colour or item and go from there. In complete contradiction to that, often while I’m making one thing, other, more organic images and ideas come from the process and sometimes end up being pieces in their own right.
As for inspiration, it can be anything. Often patterns I see, or music I hear. For example, for my collage ‘Rave Flowers’ I was looking at floral patterns and how to turn some drawings into a pattern and I was watching a concert on tv, and the rhythm and movement of the crowd created this undulating effect and I thought there must be a correlation between the movements and shapes they create, so I tried putting the two together.
F&A: What drew you to graphic design?
JM: Graphic design is something which I started doing when I finished uni; at various jobs they people needed a hand with the visual side of things and I offered my help. I would volunteer myself on side projects and check over documents for consistency in their layout and design aspects. I think logically and visually when laying out information to try and make it most easy to understand. Balancing a pleasing visual theme with informative content is always a fun challenge.
F&A: What does creativity mean to you?
JM: It’s really hard to define what creativity means because I don’t think there’s a beginning or an end to where it can be applied. I guess, my creativity is about ideas, curiosity and finding out something new. If you push yourself to try something new and do something differently, then you learn something and make a connection between what you did know and what you just found out, and it makes the world a little bit more connected, and your perspective shifts and grows. And there’s no limit for this, everyday is finding out something new, about your work, yourself or the world. I guess with art and illustration, then the next step is finding a way to show other people. Wow, that was a ramble. I really hope that made sense!