Our Story

Founded in 2014 by Jasmine Farram and Olivia Newstead, Fleur and Arbor began as an online platform for showcasing the work of emerging photographers and supporting female artists. 

Every step we have made so far in our journey has been fuelled by a desire to see a change in the way people live creative lives. No longer satisfied with our soul focus being photography, we have dared to do something different that reflects all of our creative passions. We are not one dimensional and neither are our readers. Our aim is to curate a site that recognises creativity in all its forms. 

We have created a space for artists, makers, dreamers and doers alike. Bringing together a community of people to celebrate creative living.

Jasmine and Olivia met whilst studying photography at the University for Creative Arts, Farnham. They work collaboratively as Fleur and Arbor.


About Jasmine

Jasmine Farram is a photographer and collagist. She works at the V&A. She is a lover of vintage and thrifted clothing and dancing to music from the 1960's.


Follow Jasmine on Instagram: @jasminefarram


About Olivia

Olivia Newstead is a freelance creative and content creator. Often found in the kitchen, with a big love of food, travel, wellbeing and natural living.


Follow Olivia on Instagram: @olivianewstead